BELOTERO®
Syringe Launch · Brand Technology Launch
From an imaginary syringe to real life.
Some redesigns are cosmetic. This one wasn’t. We built the launch story around what actually changed—a new syringe engineered for greater precision, comfort, and control—for a brand with 20 years and 18 million syringes behind it.
The Build
Modeled from scratch—every contour and color-coded surface true to the real design.
We built a custom animation workflow to show what a press release can’t: the grip in hand, the Luer Lock engaging, smooth control at every angle. Built to demonstrate function, not just form.
Clean and Sleek
Precision, redesigned.
Modeled from scratch. Animated to show what the product actually delivers—comfort, control, and confidence in every hand.
Results
More than 2.3 million global views and counting.
Final Thoughts
It took plenty of exploration to bring the launch to life. Working closely with the Merz team, we developed a visual language that made a highly technical medical product feel clear, distinctive, and compelling.
BELOTERO®
Product Storytelling
3D Visualization
Modeling · Animation
Product Launch Film