John Deere
Agronomy
At Work

John Deere
Agronomy
At Work

Brand Film
Brand Film
Every season tells a story.
Every season tells a story.
Over the course of a growing season, we followed agronomist Tony Kramer across the Midwest to capture the people, technology, and decisions shaping modern agriculture. The four-part series highlights how John Deere's Operations Center and See & Spray technology help farmers improve productivity while using fewer inputs.
Man wearing VR glasses
Man wearing VR glasses

Farming, connected.

We traveled across the Midwest to document how John Deere’s latest technology is transforming modern agriculture. Following agronomist

Tony Kramer of RDO Equipment through planting, growing, and harvest, we captured a four-part documentary series showcasing how the John Deere Operations Center and precision tools like See & Spray help growers optimize yields while reducing chemical inputs.

We traveled across the Midwest to document how John Deere’s latest technology is transforming modern agriculture. Following agronomist

Tony Kramer of RDO Equipment through planting, growing, and harvest, we captured a four-part documentary series showcasing how the John Deere Operations Center and precision tools like See & Spray help growers optimize yields while reducing chemical inputs.

Production & Finishing

Shot on ARRI Alexa Mini and DJI Ronin 4D, the series blended cinematic storytelling with authentic agricultural environments across multiple seasons. Editorial and color finishing were completed in DaVinci Resolve, with final color completed in partnership with Company 3, delivering a polished, cinematic finish while preserving the realism of life in the field.

Shot on ARRI Alexa Mini and DJI Ronin 4D, the series blended cinematic storytelling with authentic agricultural environments across multiple seasons. Editorial and color finishing were completed in DaVinci Resolve, with final color completed in partnership with Company 3, delivering a polished, cinematic finish while preserving the realism of life in the field.