John Deere
9RX Tractor
Brand Technology Launch
From signal to autonomy to work.
A mechanical stag stands watch at dusk on the family farm — antlers raised, systems glowing, every joint a signal of the technology underneath. Then it locks in. The signal turns to autonomy, and the stag breaks into a full run across the open field, shifting mid-stride, piece by piece, until it lands as John Deere’s newest 9RX — already at work in the dirt.
The Challenge
The John Deere 9RX Launch.
The challenge was simple: make a tractor launch impossible to ignore. The transformer story has been told a hundred times — we just never saw one turn into farm equipment. Until now.
The Solution
John Deere 9RX
We modeled everything from scratch, broke down each scene and STP files, and spent three months dialing every detail in to get it right.
Results
The internet exploded. Over 4+ million organic hits and counting.
Real-time VR experience
Real-time VR Experience with Pureweb.
Final Thoughts
Creative Direction
Visual Development
Houdini · Cinema 4D