Ferguson Plumbing & HVAC
Ferguson is the largest plumbing and HVAC supply companies in the US. We collaborated with Ferguson's Josh Napier to create a national cable spot along with animated elements for use in various videos and show pieces. Created with C4D, RealFlow, After Effects and X Particles.
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We started with the following style frames, but ended up extracting the metal sections and using only liquids and softer materials for the overall look the client wanted.
We started with the following breakdown and in working with the client, we executed a different approach with a simpler look for the final product.