Ferguson Plumbing & HVAC

Ferguson is the largest plumbing and HVAC supply companies in the US. We collaborated with Ferguson's Josh Napier to create a national cable spot along with animated elements for use in various videos and show pieces. Created with C4D, RealFlow, After Effects and X Particles.

Click the images below to play. 

Style Boards


We started with the following style frames, but ended up extracting the metal sections and using only liquids and softer materials for the overall look the client wanted.

Style Boards


We started with the following breakdown and in working with the client, we executed a different approach with a simpler look for the final product.